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About me

Inbound marketing strategist, writer, holistic nutrition consultant

15+ years marketing experience

I specialize in marketing strategy and content development for health & wellness professionals, life coaches, and authors

With a background in writing and numerous certifications in digital marketing, I am uniquely positioned to help business owners generate organic traffic and leads by developing user-optimized websites and content that provides value.

Areas of expertise

Nutrition, wellness, low-carb / ketogenic diets, yoga, weight management, diabetes, women’s health

Certifications

Holistic nutrition consulting

Inbound marketing

Content marketing

Email marketing

HubSpot marketing software

Yoast SEO for WordPress

Yoast Site Structure Training

Industry experience

Medical weight loss, direct-to-consumer genetic testing, cosmetic and plastic surgery, healthcare, bariatrics, obstetrics and gynecology, hormone replacement therapy, dentistry and oral surgery

Education

Bachelor of Arts degree in Creative Writing and French, Knox College

Coursework in web development and marketing, Park University

Certification in Holistic Nutrition Consulting, American College of Healthcare Sciences

 successfully completed the Yoast SEO for WordPress course!   Karen Eisenbraun successfully completed the Site structure course!    

Notable achievements

Recognized inbound marketing expert

Listed in ``50 Inbound Marketing Experts You Should be Following on Twitter``

Top Holistic Nutrition Resource

My health and wellness blog was listed as #6 on the Top 100 Online Holistic Nutrition Resources

Top Health Blogger

Top health blogger for Wellsphere's Healthy Living Community

Good Mood Blogger Finalist

Finalist in the 2010 Nature Made SAM-e Good Mood Blogger contest

Work Experience

I've been working on websites since 2006. My marketing career goes back even farther. In my roles on marketing teams and at marketing agencies, I have been responsible for driving content strategy, lead-generation and lead-nurturing initiatives, and conversion optimization.

Encompass Creative / 2008 – present

My freelance work has included web development, marketing strategy, social media management, and writing for prominent health and wellness websites.

Current projects include managing all digital marketing efforts for companies providing customized weight-loss programs, direct-to-consumer genetic testing, and other health services.

Bigshot Inbound / 2011-2016

As the Director of Content, I oversaw content strategy for this platinum-level HubSpot partner agency. This included working closely with the development, design, and account service teams to develop site architecture, wireframes, personas, branding, site content, and overall inbound strategy. Duties also included developing lead-nurturing workflows, identifying content for each stage of the buyer’s journey, leading CRO and SEO tactics, and ensuring that all deliverables meet best practices for UX and inbound marketing.

Bigshot Inbound was acquired by another inbound marketing agency in 2016.

HNTB Federal Services / 2009-2010

Developed and edited documentation, including software user manuals, internet help files, training manuals, and articles for military publications.

Park University Enterprises / 2005-2009

Managed content across all marketing channels, including catalogs, brochures, flyers, e-mail campaigns, and other publications. I also took on many Web development tasks, including performing regular Web updates, implementing SEO initiatives, and participating in Web usability improvement projects.

GET IN TOUCH

Contact me to discuss your web development project