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content marketing tips

7 ways to create content that your audience actually wants

The key to success in content marketing is relevance. Your content needs to have a purpose and provide real value in order to earn your audience’s trust and keep them coming back for more. And creating content with a purpose means understanding what your customers really want — what’s important to them, what challenges they face, and what they expect from your product or service....

lead nurturing

5 common website mistakes that hurt your conversion rates

The way that people search for information and make decisions has changed. Assuming your website is properly optimized for search engines so that users can find you, visitors may arrive at your site knowing nothing about you or your business. Sites that make these mistakes likely aren’t providing a good user experience or getting the conversion rates the company needs to generate qualified leads....

10 style tips for improving the quality of your writing

While proper grammar is important in creating memorable content, style plays an important role as well. Certain stylistic choices can make your content come across as less professional and less polished. If you don’t have one already, consider creating a content style guide to help you ensure that all of your written content meets your branding guidelines and quality standards....