06October
7 ways to create content that your audience actually wants
The key to success in content marketing is relevance. Your content needs to have a purpose and provide real value in order to earn your audience’s trust and keep them coming back for more. And creating content with a purpose means understanding what your customers really want — what’s important to them, what challenges they face, and what they expect from your product or service....
15August
What should you blog about, anyway?
Companies that have prioritized blogging are 13 times more likely to see a positive ROI on their marketing spend....