Jenna St. James is an established author of several cozy murder mystery series, including the Ryli Sinclair mystery series and the Sullivan Sisters mystery series. She had many books to her name, but didn’t have a website, and needed a way to capture her readers’ contact information.
Jenna writes about a book a month (!). She needed to create a newsletter list to be able to quickly inform her reader about new releases.
The fun artwork from Jenna’s book covers drove the creative vision for this whimsical website. I also set up and integrated her MailChimp account.
Several months after her site launched, we noticed that Google’s Knowledge Panel was confusing her with a different author with a similar name. We made a concerted effort to optimize Jenna’s online presence on several platforms, including Google My Business, to improve her Knowledge Panel results.