5 common website mistakes that hurt your conversion rates
The way that people search for information and make decisions has changed. Assuming your website is properly optimized for search engines so that users can find you, visitors may arrive at your site knowing nothing about you or your business. Sites that make these mistakes likely aren’t providing a good user experience or getting the conversion rates the company needs to generate qualified leads....
10 style tips for improving the quality of your writing
While proper grammar is important in creating memorable content, style plays an important role as well. Certain stylistic choices can make your content come across as less professional and less polished. If you don’t have one already, consider creating a content style guide to help you ensure that all of your written content meets your branding guidelines and quality standards....
5 common grammatical errors professional writers need to stop making
I edit and proofread blogs on a regular basis, and I see a lot of the same grammatical errors repeatedly. Because quality of content is more important than ever in the world of inbound marketing, learning how to avoid these errors is crucial if you want your content to stand out from the millions of blogs posted on the web every day....
Why auto-posting to Twitter is a bad idea
Facebook and Twitter are two different platforms with different purposes, and you should have a different content strategy for each....
The #1 rule for social media marketing
Stop thinking about social media as a marketing tool. Social media is not about you, it’s about your audience....