The complete guide to building an author website
Are you an author looking to build your own website? The process can be a little overwhelming, especially if you’ve never build a website before. While a small author website can be completed in a relatively short period of time, you’ll want to make sure you complete all the necessary steps in order for your site to provide a good user experience, function properly on different devices, and help you meet your goals as an author....
Mapping your content to the buyer’s journey
In order for your website content to drive action on your site and capture leads, it needs to speak to each user according to where they are in their decision-making process — a process that’s also known as the buyer’s journey....
What should you blog about, anyway?
Companies that have prioritized blogging are 13 times more likely to see a positive ROI on their marketing spend....